--- title: "Group website for a holding company: how to make 20 subsidiaries look like one brand - dhero.studio" description: "A group website has to make twenty companies read as one organisation without hiding what each does. What it costs, what goes in it, and how Twelve did it." image: "https://dhero.studio/_astro/group-website-for-holding-company-og.CS3hra42.png" url: "https://dhero.studio/group-website-for-holding-company/" --- ![Group website for a holding company: how to make 20 subsidiaries look like one brand](https://dhero.studio/_astro/group-website-for-holding-company.DtLoaIgF_aWox3.webp) [Launch](https://dhero.studio/services/launch/) · ![George Dragan](https://dhero.studio/logo/george-dragan.webp) George Dragan · 6 August 2026 # Group website for a holding company: how to make 20 subsidiaries look like one brand A group website has one job that a normal company website does not: it has to make many companies read as one organisation, without flattening what each of them does. Get it right and a partner, an investor or a new hire understands the whole group in one visit. Get it wrong and you have twenty logos, twenty tones of voice and a homepage that looks like a directory. This is the guide we wish we had before building one for a group with more than twenty companies. It covers what a group site needs, what it costs, and the part nobody budgets for: keeping the brand consistent after launch. ## Why holding companies end up with a website problem Groups grow by acquisition and by spinning things out. Every new company arrives with its own logo, its own colours and a website someone built in a hurry. Nobody decides that the brand should fragment. It just does, one subsidiary at a time. The cost shows up in three places: - **Trust.** A client of one subsidiary looks up the parent and finds a site that does not mention it, or mentions it with a logo that does not match the one they know. [Inconsistency reads as unreliability](https://www.nngroup.com/articles/trustworthy-design/), even when the business behind it is solid. - **Time.** Marketing, legal and HR keep asking each other for the current logo, the current wording, the current procedure. The answer lives in someone’s inbox. - **Deals.** In B2B negotiations and investor conversations, a group that cannot present itself as one entity gives away leverage it actually has. ## What a group website needs to do Strip away the decoration and a group site is three things layered on top of each other. ### 1. One story, told once The homepage explains what the group is for, in the language of the people it wants to reach. Not a list of companies. A reason those companies exist together. Every subsidiary page then inherits that reason, so a visitor who lands on a company page still understands the whole. ### 2. A page per company that stands on its own Each subsidiary gets a page that could be its website if it had to be: what it does, who it serves, proof, contact. Built from the same components, so it looks like a sibling and not a cousin. This is where most of the content work sits, and it is the reason the number of companies matters for the timeline. ### 3. A brand hub behind the public site This is the part that changes how the group operates. A private area where every company’s logos, colours, templates, documents and procedures live in one place, always current. Legal finds the latest terms there. A new hire finds the onboarding pack there. Marketing stops chasing files. ## What it costs and how long it takes The [Launch solution](https://dhero.studio/services/launch/) covers the identity, the site and the hub. The range depends on the number of companies and on how much of their content already exists in a usable form. Timelines assume the group can nominate one person per subsidiary to sign off their page. | Scope | Typical range | Timeline | | ----------------------------------------------------------- | ----------------------------------------------- | ------------ | | Group identity refresh, homepage and up to 10 company pages | €8k to €12k (about £7k to £10k, $9k to $13k) | 3 to 4 weeks | | Above plus a private brand and procedures hub | €12k to €16k (about £10k to £14k, $13k to $17k) | 4 to 6 weeks | | 20 to 30 companies, hub, multilingual | €16k to €20k (about £14k to £17k, $17k to $22k) | 6 to 8 weeks | Two things move the price more than anything else: whether the subsidiaries have usable copy and imagery, and whether the group needs the site in more than one language. Neither is a reason to wait. Both are reasons to start with the shared system and add pages as content arrives. ## Case study: Twelve [Twelve](https://dhero.studio/portfolio/twelve/) is an event management group with more than two decades of events behind it and over twenty companies under one parent. The public problem was a website that presented the group’s experience without presenting the group. The private problem was that twenty companies were keeping their own versions of the brand. We built the identity, a group website with a page per company, and a brand and procedures hub used across every subsidiary. The site is the front door. The hub is where the group actually lives day to day. - **+90% brand recognition**: internal and external stakeholders identify the parent brand behind each company - **+75% operational alignment**: teams from legal to marketing onboard and collaborate from one source - **+120% stakeholder clarity**: one authoritative presentation of the group in negotiations with investors, clients and institutions > “Twenty companies, one brand, one place to keep it all straight. What used to be a monthly headache of chasing logos and documents just works now. We look like one group because we finally operate like one.” > > Andrei R, Founder @ Twelve ## What to prepare before you start You do not need everything ready. You need these four things, and a group that has them launches in half the time. - **A list of companies with one owner each.** The person who signs off their page. - **The current logos, in whatever state.** Part of the job is deciding which ones survive. - **The two or three documents everyone keeps asking for.** Those go in the hub first. - **A decision on languages.** One is fine. Adding a second later is fine. Deciding halfway through is expensive. ## Ready to look like one group? If your holding has outgrown its website, [tell us how many companies you have and what keeps getting lost](https://dhero.studio/contact/). We will come back with a scope and a number within one business day, and we will say so if a group site is not the right first move. ## Frequently asked questions. ### Should each subsidiary have its own website? Usually not at the start. One group site with a strong page per company gives every subsidiary a credible presence on day one and keeps the brand consistent. Spin out a separate site only when a subsidiary has its own audience, its own marketing budget and a reason to look different, and even then keep the shared identity. ### How much does a group website cost? For a holding with ten to thirty subsidiaries, a group site with a page per company, a shared design system and a brand hub for internal use typically lands between €8,000 and €20,000 (about £7,000 to £17,000, or $9,000 to $22,000). The number of companies matters less than how much of their content already exists in a usable form. ![George Dragan](https://dhero.studio/logo/george-dragan.webp) ## George Dragan George Dragan is a Senior Product Designer with over 12 years of experience crafting high-performance digital products. He specializes in turning ambitious ideas into intuitive, business-driven experiences that captivate audiences and deliver measurable growth. [All Posts](https://dhero.studio/blog/) [Website](https://gravatar.com/gdragan) [Previous · How Long Does It Take to Build a Website?](https://dhero.studio/how-long-to-build-a-website/) [Next · Event management platform design: organisers and attendees in one app](https://dhero.studio/event-management-platform-design/) Start your digital journey [Let's get started](https://dhero.studio/contact/)