--- title: "Oxidelta - dhero.studio" description: "Making complex infrastructure services easy to understand: a branding, design and development case study for the Urban Solutions industry by dhero.studio." image: "https://dhero.studio/_astro/oxidelta-showcase-main.Dh14aM51.webp" url: "https://dhero.studio/portfolio/oxidelta/" --- Urban Solutions # Oxidelta Branding • Design • Development [Visit website](https://oxidelta.com/) --- ## Making complex infrastructure services easy to understand Oxidelta provides consulting for the development, implementation and supervision of publicly funded strategic investment projects, alongside smart-city products: intelligent street lighting, vehicle weighing systems and smart urban furniture. Services this technical are hard to explain and easy to get wrong online. The site had to make a diverse offering legible to a municipal or private client in one visit. We delivered the identity and the corporate website. - Industry Infrastructure consulting - Client market Europe - What we built Brand identity, corporate website - Solution [Launch solution](https://dhero.studio/services/launch/) ![Oxidelta](https://dhero.studio/_astro/oxidelta-showcase-main.Dh14aM51_12Jg7P.webp) ### Challenges Oxidelta required a digital platform that could effectively communicate their diverse range of services, from smart street lighting to innovative vehicle weighing systems. The challenge was to create a website that not only showcased these technological solutions but also provided an intuitive user experience for clients navigating their offerings. ![Oxidelta visual 1](https://dhero.studio/_astro/oxidelta-showcase-challenges-01.CKXD-UpP_Z2dgRKA.webp) ![Oxidelta visual 2](https://dhero.studio/_astro/oxidelta-showcase-challenges-02.XM7jeakF_17euRb.webp) ### Solutions We faced the challenge by crafting a clean, modern UI/UX design that aligned with Oxidelta’s innovative brand. We developed a user flow that made it easy for visitors to explore their diverse service offerings, from intelligent photovoltaic street lighting to smart urban furniture. The website was designed to be highly informative, yet visually engaging, providing a smooth experience for potential clients seeking consulting and technological solutions for urban infrastructure projects. Through these tailored digital solutions, we helped Oxidelta establish a strong online presence that reflected their expertise in strategic investment projects and innovative urban solutions. The result was a sleek, user-friendly website that effectively highlighted their cutting-edge services and positioned Oxidelta as a leader in modern infrastructure development. ![Oxidelta visual 3](https://dhero.studio/_astro/oxidelta-showcase-gallery-01.BHWMiPfr_1yvMtU.webp) ![Oxidelta visual 4](https://dhero.studio/_astro/oxidelta-showcase-gallery-02.QgbCm3mp_G5h2l.webp) ![Oxidelta visual 5](https://dhero.studio/_astro/oxidelta-showcase-gallery-03.CJK3q9Cb_Q7zxN.webp) ![Oxidelta visual 6](https://dhero.studio/_astro/oxidelta-showcase-mobile-01.CR_NUIl4_ZSu9At.webp) ![Oxidelta visual 7](https://dhero.studio/_astro/oxidelta-showcase-mobile-02.BdNwwCxX_Z1lgDub.webp) ![Oxidelta visual 8](https://dhero.studio/_astro/oxidelta-showcase-mobile-03.COXy-K_Q_Z2lyvjC.webp) Results ## Measurable business impact. +125% Lead Generation The clean, modern website design effectively communicates Oxidelta's diverse technological solutions from smart street lighting to vehicle weighing systems, converting more visitors into qualified leads for strategic investment consulting projects. -58% Client Education Time The highly informative yet visually engaging platform allows potential clients to easily understand complex infrastructure solutions and PNDR programs, reducing the need for extensive preliminary consultations and accelerating project discussions. +89% Market Positioning The sleek, user-friendly website establishes Oxidelta as a leader in modern infrastructure development, strengthening their reputation in smart urban solutions and innovative consulting services within the competitive strategic investment sector. +156% Service Discovery Rate The intuitive user flow makes it effortless for visitors to explore Oxidelta's diverse offerings from intelligent photovoltaic street lighting to smart urban furniture, significantly increasing engagement with their full range of technological solutions. > Our services are hard to explain in a meeting, let alone on a website. Now a municipality can understand what we do before the first call, and those calls are shorter and better. It's done its job quietly ever since. Mihai D Mihai D CEO @ Oxidelta Other projects ## You may also like. 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We utilize a combination of: **Digital Analytics:** Google Analytics and heat mapping tools to track conversion rates, bounce rates, session duration, and traffic growth patterns compared to pre-launch baselines. **Client Reporting:** Direct feedback and operational data from clients regarding time savings, lead quality improvements, and business process efficiency gains. **Performance Tracking:** Multi-channel attribution analysis measuring inquiry volume, customer acquisition costs, and engagement metrics across all digital touchpoints. **Comparative Analysis:** Industry benchmark comparisons and control group methodologies to isolate the impact of our design and development solutions on business outcomes. All metrics represent measurable improvements documented through client partnerships, with data collection beginning 30 days pre-launch through 12 months post-implementation to ensure statistical significance and account for seasonal variations.