--- title: "Soleil - dhero.studio" description: "A dress brand's direct-to-consumer store with live stock: a branding, design and development case study for the Fashion industry by dhero.studio." image: "https://dhero.studio/_astro/soleil-showcase-main.DOkXq8d_.webp" url: "https://dhero.studio/portfolio/soleil/" --- Fashion # Soleil Branding • Design • Development [Visit website](https://soleilthebrand.ro/) --- ## A dress brand's direct-to-consumer store with live stock Soleil designs elegant, timeless dresses from natural materials, each named after a place in the world. Selling a small, high-quality collection online means the stock has to be right at all times, and the checkout has to feel as considered as the garments. We delivered the brand, the e-commerce website and the stock management platform connected to it. - Industry Fashion, direct to consumer - Client market Europe - What we built Brand identity, e-commerce website, stock management platform - Solution [Sell solution](https://dhero.studio/services/sell/) - Integrations Twispay payments ![Soleil](https://dhero.studio/_astro/soleil-showcase-main.DOkXq8d__Zr90il.webp) ### Challenges Soleil sought to establish a strong digital presence that would reflect the brand’s mission of providing elegantly crafted dresses while managing the complexities of an e-commerce business. The challenge was to create an intuitive and visually appealing website that offered a cohesive shopping experience, alongside a system to efficiently manage their clothing stock. ![Soleil visual 1](https://dhero.studio/_astro/soleil-showcase-challenges-01.CbsWIMDN_SNIk.webp) ![Soleil visual 2](https://dhero.studio/_astro/soleil-showcase-challenges-02.C7c0lDg3_Z2iT8cj.webp) ### Solutions We addressed these needs by designing the UI/UX for Soleil’s website, ensuring an easy-to-navigate platform that perfectly captured the brand’s elegant and simple aesthetic. We developed user flows and prototypes to refine the shopping experience, making it enjoyable and intuitive for customers to browse and purchase items. Additionally, we integrated the Twispay payment processor, ensuring secure and efficient transactions. To streamline operations, we built a custom platform for managing Soleil’s clothing stock, which was directly connected to the e-commerce website. This allowed Soleil to keep track of inventory in real-time, ensuring smooth operations and a better overall customer experience. Through these solutions, we empowered Soleil to shine in the competitive fashion market, providing them with a fully functional and visually stunning e-commerce platform that reflected their brand ethos of timeless elegance and quality. ![Soleil visual 3](https://dhero.studio/_astro/soleil-showcase-gallery-01.aspvIK8F_ZuiAJT.webp) ![Soleil visual 4](https://dhero.studio/_astro/soleil-showcase-gallery-02.DQgKI-o5_1bkRQV.webp) ![Soleil visual 5](https://dhero.studio/_astro/soleil-showcase-gallery-03.AUymoTAT_Z1JeMhF.webp) ![Soleil visual 6](https://dhero.studio/_astro/soleil-showcase-mobile-01.LSjkmeKe_2a6Ty7.webp) ![Soleil visual 7](https://dhero.studio/_astro/soleil-showcase-mobile-02.BOuOtPa9_28JPOW.webp) ![Soleil visual 8](https://dhero.studio/_astro/soleil-showcase-mobile-03.oR2JGSuB_1py653.webp) Results ## Measurable business impact. +42% Conversion Rate Thanks to the intuitive user flows and elegant UI/UX design that perfectly captures Soleil's timeless aesthetic, more visitors complete their dress purchases, creating a seamless shopping experience from browsing to checkout. +185% Customer Engagement The visually stunning website design reflecting Soleil's mission of elegance and sustainability significantly increased time spent browsing the collection, with customers exploring more dress options and connecting with the brand story. -60% Inventory Management Time The custom stock management platform connected directly to the e-commerce site enables real-time inventory tracking, dramatically reducing manual coordination and allowing the team to focus on brand growth. -78% Cart Abandonment Integration of the Twispay payment processor ensures secure and efficient transactions, virtually eliminating payment-related cart abandonment and creating a smooth checkout experience for customers purchasing their timeless dresses. > Stock was the thing that kept me up at night, selling a dress we no longer had. Now the shop and the stock are the same thing. I check my phone in the morning, see the orders, and get on with the collection. Mihaela L Mihaela L Co-Founder @ Soleil Other projects ## You may also like. 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