Transport

Vignetique

Branding • Design • Development

A licensed road-permit sales platform for an authorised distributor

Vignetique is an authorised distributor for the national road infrastructure authority, selling the electronic road vignettes drivers need through a digital platform.

A regulated product, a payment step people have to trust, and customers who are often foreign drivers passing through: the platform had to be simple, compliant and secure at once.

We delivered the brand, the website and the sales platform.

Industry: Road permits, regulated e-commerce
Client market: Europe
What we built: Brand identity, website, e-vignette sales platform
Solution: Build solution
Integrations: Stripe payments, CNAIR authorisation

Challenges

Vignetique faced several hurdles in bringing their vision to life. The primary challenge was creating a user-friendly platform that could simplify the complex process of purchasing RO-vignettes.

This task was further complicated by the need for a secure and efficient payment system, as well as the design of an intuitive website catering to both local and international drivers. Moreover, ensuring full compliance with CNAIR regulations and authorization requirements added another layer of complexity to the project.

Solutions

Our team rose to meet these challenges head-on. We developed a robust, user-centric platform that streamlined the vignette purchase process, making it accessible to all. To address payment concerns, we efficiently integrated Stripe solutions, providing users with secure and diverse payment options. Our team then crafted a responsive website with an intuitive UI/UX design, enhancing the experience for visitors regardless of their device or location.

Throughout the project, we maintained a keen focus on creating a cohesive visual identity that reinforced Vignetique's position as a trusted, authorized distributor. By implementing these tailored solutions, we successfully transformed Vignetique into a modern, efficient service that simplifies road access for drivers across the country.

Results

Measurable
business impact.

-40%

Bounce Rate

A fluid, minimalist website design encouraged deeper navigation, drastically reducing single-page visits and improving discovery of Vignetique’s story and product lines.

+65%

Session Duration

The editorial-style visual identity and immersive storytelling increased the average time users spent browsing collections, elevating emotional connection and brand depth.

+85%

Brand Recall Score

Thanks to the distinct art direction and cohesive identity, users were significantly more likely to remember Vignetique when surveyed post-visit or exposed to similar brands.

+210%

Email Subscriber Growth

With a refined brand narrative and strategic lead-capture placements, more visitors subscribed to updates, laying the foundation for long-term customer relationships and community-building.

We were a startup in a regulated space, and they treated it like a product, not a brochure. The platform sells permits around the clock, payments work, and I haven't had to touch it. That was the point.

Marius H CMO @ Vignetique

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