Machinery

Grand Utilaje

Branding • Design • Development

A spare-parts catalog and service portal for a machinery distributor

Grand Utilaje is the exclusive distributor of BetonStar concrete production and transport machinery in its market, selling new and used equipment, spare parts and accessories, backed by an experienced repair team.

Their business runs on stock: machines, parts and service jobs that all have to be tracked. The website had to sell, and the system behind it had to run the operation.

We delivered the brand, the B2B site and the inventory and service platform behind it.

Industry: Heavy machinery distribution
Client market: Europe
What we built: Brand identity, B2B website, spare-parts catalog, inventory and service platform
Solution: Sell solution

Challenges

Grand Utilaje needed a comprehensive digital transformation to streamline their operations and enhance their brand presence.

The challenge was to design a digital platform that not only represented their wide range of services and products but also managed complex logistics such as spare parts, service operations, and stock for both new and used equipment.

Solutions

Our approach began with developing a new branding strategy that reflected GrandUtilaje's reputation for quality and industry expertise. We then crafted a user-friendly UI/UX for their website, ensuring smooth navigation for both industry professionals and potential customers.

A cornerstone of our solution was a detailed spare parts catalog, integrated into a custom-built platform. This platform streamlined GrandUtilaje's management of spare parts inventory, service operations, and stock for both new and used concrete equipment. With real-time updates, it boosted operational efficiency and enhanced client service.

Through these tailored solutions, we elevated GrandUtilaje's digital presence and operational processes, establishing them as a modern leader in the concrete machinery industry. The result: a cohesive digital ecosystem that simplified internal management and customer interactions, ultimately boosting GrandUtilaje's business performance.

Results

Measurable
business impact.

+120%

Product Inquiries

The clear categorization of BetonStar equipment and spare parts led to a sharp rise in qualified inquiries, especially from regional construction companies discovering the brand online for the first time.

+32%

Conversion Rate

With a modern UI, intuitive filtering, and a structured catalog, customers could quickly find and request the right parts, leading to a substantial lift in conversion rates from inquiry to purchase.

+210%

Management Efficiency

The custom-built digital inventory platform allowed the Grand Utilaje team to manage stock levels, orders, and client requests significantly faster, drastically reducing downtime and manual tracking.

-45%

Operation Overhead

Digitized service workflows, from request intake to status updates, streamlined communication with clients and cut operational delays by nearly half.

I sell machines and parts, I'm not a software person. Today a customer finds the part on the site, our team sees the stock without picking up the phone, and I stopped keeping the spreadsheet. That's the whole review.

Stefan F Sales Manager @ Grand Utilaje

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