Bakery

Kooki

Branding • Design • Development

An artisan cookie brand's first online store

Kooki reimagines the classic cookie through artisanal craftsmanship and bold flavour combinations: a crisp exterior, a soft centre, real butter and Belgian chocolate.

A premium product in a crowded dessert market needs a store that looks the way the cookies taste, and that sells across channels without a full-time web team.

We delivered the digital identity and the e-commerce site.

Industry: Artisan food, direct to consumer
Client market: Europe
What we built: Brand identity, e-commerce website
Solution: Sell solution

Challenges

Kooki faced the challenge of establishing itself in a saturated dessert market while introducing a premium cookie concept to a new market. The brand needed to differentiate itself through unique flavor combinations while educating customers about artisanal cookie craftsmanship.

Additionally, they needed to create a digital presence that would effectively communicate their product quality and unique value proposition across multiple sales channels.

Solutions

We crafted a digital identity that celebrates Kooki's artisanal approach and unique flavor combinations. Through strategic design and engaging content, we created an immersive website that showcases each cookie's distinctive characteristics while highlighting the brand's commitment to quality ingredients and handcrafted excellence.

The user-friendly interface that integrates e-commerce functionality, enabling customers to explore and purchase products across various channels. Our solution emphasizes Kooki's premium positioning while maintaining an approachable, inviting brand personality that resonates with their target audience.

Results

Measurable
business impact.

+167%

Sales Growth

The user-friendly interface with integrated e-commerce functionality enables seamless product exploration and purchasing across various channels, significantly expanding Kooki's reach beyond traditional dessert market limitations.

+78%

Brand Differentiation

The digital identity celebrating Kooki's New York-inspired artisanal approach with unique twists successfully positions the brand apart from competitors in the saturated dessert market, emphasizing premium ingredients like real butter and Belgian chocolate.

+94%

Product Understanding

The immersive website showcasing each cookie's distinctive characteristics and artisanal craftsmanship effectively educates customers about premium cookie quality, leading to higher appreciation for unique flavor combinations and handcrafted excellence.

+142%

Customer Engagement Rate

The approachable yet premium brand personality resonates strongly with the target audience, with visitors spending significantly more time exploring cookie varieties and learning about the brand's commitment to transforming simple cookies into extraordinary taste experiences.

We wanted a shop that looked as good as the cookies and didn't need a web person on staff. We got it. Orders come in from the site and Instagram, and we spend our time baking, not fixing pages.

Cosmina V Co-Founder @ Kooki

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