Event Management

Twelve

Branding • Design • Development

One website and one brand hub for a 20-company group

Twelve is an event management group with over twenty years of experience and thousands of events behind it, operating through more than 20 companies under one parent.

The brief was a site that presents the group as one, and a way to keep branding and procedures consistent across every company in it.

We delivered the identity, the group website and a brand and procedures hub used across all subsidiaries.

Industry: Event management group
Client market: Europe
What we built: Brand identity, group website, brand and procedures hub for 20+ subsidiaries
Solution: Launch solution

Challenges

Twelve approached us with the need for a comprehensive digital solution to showcase their extensive experience while managing the complexities of more than 20 companies under the same parent organization.

The challenge lay in creating a website that not only presented their core services but also unified the branding and procedures across multiple businesses, ensuring consistency and alignment.

Solutions

We addressed these challenges by crafting a visually stunning, user-friendly website that showcases Twelve's event management prowess. The site effectively displays their rich portfolio of past events while highlighting the 20+ companies under their umbrella. Our team created a smooth, engaging UI/UX design, ensuring visitors can easily explore Twelve's diverse offerings and grasp their capabilities.

Additionally, we developed a custom platform to streamline branding, solutions, and procedures across all companies within the Twelve group. This platform ensures consistent alignment and brand cohesion across all entities, boosting operational efficiency.

Through these tailored solutions, we transformed Twelve's digital presence, making it easier for them to maintain their brand identity while spotlighting their decades of experience in the event industry. The result: A powerful digital ecosystem that cements Twelve's position as a leader in creating unforgettable experiences.

Results

Measurable
business impact.

+90%

Brand Recognition

The new website and visual system brought coherence to over 20 subsidiaries, significantly improving how internal and external stakeholders identified and engaged with the parent brand.

+75%

Operational Alignment

By centralizing branding, digital assets, and procedural documentation, internal teams, from legal to marketing, experienced faster onboarding and smoother cross-company collaboration.

+60%

Asset Fragmentation

The design system and unified platform reduced duplication and outdated brand materials, ensuring consistent use of logos, fonts, documents, and communications across all subsidiaries.

+120%

Stakeholder Clarity

Presenting a single, authoritative source for the group’s companies and capabilities enhanced transparency in B2B negotiations, especially with investors, clients, and institutional partners.

Twenty companies, one brand, one place to keep it all straight. What used to be a monthly headache of chasing logos and documents just works now. We look like one group because we finally operate like one.

Andrei R Founder @ Twelve

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